QUICK RESULTS, BUT COSTS
The quickest way to get visitors to your site by far. The big search engines have advertising consoles where we can manage the budget, what keywords to rank for and monitor how the ad is performing. Quite a common method is to create multiple ads with different combinations of keywords, set appropriate budgets, set the country or smaller to display the ad then watch closely the performance. The Ad campaigns work closely with Analytics so we can get a good idea of performance and adjust the Ad to increase conversions or more importantly, not waist money.
Some important factors when considering this approach is,
- What is the conversion value against the cost per click of the ad.
- The ad design. Let the user know exactly why they should click the ad.
- Keyword search terms. Be as precise as possible. It is very easy to spend a fortune using Adwords for no return.
- Why use Adwords?